WhatsApp Business API Setup and Pricing
The official channel, set up properly, with WhatsApp Business API pricing explained before you commit. Verified number, approved templates, several agents on one inbox, and the real per-conversation cost shown before you commit.
WhatsApp Business API Pricing, and What Drives It
Most businesses do not know these are different products with different rules.
- The normal app has limits
- Fine for a handful of chats a day. No automation, no multiple agents on one number, and bulk messaging risks a ban.
- The official API is built for volume
- Multiple agents on one number, automation, templates and reporting, with your number verified and protected.
- Templates need approval
- Any message you send first must be approved by Meta. Rejections are normal at the start and we handle the resubmissions.
- Pricing is per conversation
- Meta bills per twenty-four hour conversation window, at published rates that differ for marketing and service messages.
Setup, Start to Finish
Two to three weeks, most of it waiting on verification rather than on us.
Business verification
Meta verifies your company. Documents matter here and a rejected submission costs a week.
Number setup
A new number or migrating an existing one, with the trade-offs explained before you choose.
Template library
The messages you will send first, written for approval rather than rewritten after rejection.
Routing
Which agent or team receives what, and what happens outside working hours.
Go live
Team trained on the shared inbox, with reporting connected from day one.
What Is Set Up For You
- A verified business number
Green tick where eligible, with the profile, catalogue and hours completed.
- Approved templates
Written and submitted by us, resubmitted until they pass. You never deal with the rejection loop.
- A shared team inbox
Several people on one number, with assignment and notes, so nothing sits unanswered. Routing rules can be automated.
- Cost visibility
A monthly view of conversations by type, so you can see the true cost of marketing messages. This sits inside the automation category.
What Meta Will Not Allow
Three things worth knowing before you build a plan around them.
- Bulk messaging people who never opted in. This gets numbers blocked quickly and permanently.
- Sending any first message outside an approved template. Free-form only works inside an open conversation window.
- Certain categories are restricted entirely. We check yours before you spend anything on setup.
Once the channel is live, the replies can be handled by an AI chatbot.
Questions About WhatsApp Business API Pricing
What does the WhatsApp Business API cost?
Do I need a new phone number?
How long does verification take?
Can multiple staff use one number?
Will my number get banned?
Check whether your business qualifies
Some categories are restricted by Meta. We check yours before you spend anything.
